About Works

Built for the way companies work now.

Works is an Australian AI implementation company. We embed senior operators inside established businesses to map the work, build the AI systems and train the team to run them.

01 / Why Works exists

The strategy was not the missing piece. Implementation was.

Zachary King has worked in technology since 2005 and on the business side of machine learning at global scale since 2016. At MediaMath, a global advertising technology company, he helped grow the Asia business while its platform processed billions of data points each day. Later, while running his fractional practice, he started using AI inside his own delivery work.

A 10,000-word go-to-market playbook became more than a document. It gave AI enough knowledge about a company to support research, campaigns, client delivery and day-to-day decisions. Zachary began building AI-powered go-to-market systems for other businesses.

Works grew from that idea. Instead of limiting the system to sales and marketing, Works helps companies apply it across operations, service, finance and the rest of the organisation.

2016

Machine learning at scale

Commercial leadership in Asia for a global ad tech platform processing billions of data points each day.

2022

Fractional work

Embedded leadership showed what happens when a senior operator stays close enough to the work to change it.

2024

Knowledge becomes infrastructure

Detailed playbooks became the reliable company context behind working AI systems.

2026

Works launches

The model expands across the organisation to help Australian companies become AI-native.

02 / Built differently

We practise the model we install.

A small accountable core. AI doing the repeatable work. Senior specialists joining where their judgement creates value.

Senior from the start

Clients work with experienced operators. The person shaping the engagement remains close to the implementation.

Built around the work

Finance, growth, production, performance marketing and technical capability join when the work requires them.

AI inside the company

Works runs on the same company-brain architecture, governed workflows and AI skills that we install for clients.

No permanent overhead theatre

We do not build management layers before the work justifies them. Capability expands with the job, then changes as the job changes.

Every engagement has one named senior Works lead from start to finish. Zachary King remains accountable for the overall strategy and quality. Specialists join when their expertise is needed, but the client never has to coordinate a loose group of consultants.

03 / What makes Works different

The work has to run.

A workshop, a strategy deck or an isolated agent can be useful. None of them changes a business on its own. Works stays through implementation.

One senior operator, end to end

The same accountable lead carries the context from discovery through implementation. You do not retell the business to a new team after the sale.

The company brain comes first

Before building a library of agents, we organise the knowledge, instructions and permissions they need to work reliably.

Shipping is visible

You see what is coming, what shipped and what is queued every fortnight. If a workflow does not run in your stack, the ticket is not done.

Your team learns while we build

Implementation and training happen together. The people who will run the system help shape it and learn how to extend it.

You own what gets built

The brain, workflows and infrastructure stay with the client. The goal is stronger internal capability, not permanent dependence on Works.

04 / Who Works is for

Established Australian businesses ready to move.

Our core clients have enough operating complexity for AI to create meaningful value, but do not want to spend a year assembling an internal AI team.

Revenue

$5 million to $50 million annually

Team

10 to 100 people is the core focus, with businesses up to 200 considered when the operating fit is right

Operating shape

Several teams, four to six core systems and important knowledge trapped between them

Leadership posture

AI is a priority, but nobody owns the implementation across the business

05 / Who leads Works

Accountability stays personal.

Zachary King

Cofounder and CEO

Zachary has worked in technology since 2005 and on the business side of machine learning at global scale since 2016. His experience spans global ad tech, a venture-backed AI healthcare company, fractional leadership and the AI-powered delivery systems that led to Works.

He leads the company, shapes the strategy and remains accountable for the quality of every engagement. Connect with Zachary on LinkedIn.

Backed by Torus Group

Torus Group backs Works and provides shared senior capability, including fractional finance leadership. The wider Works team expands through senior specialists in growth, production, performance marketing and implementation when the work requires them.

06 / Key facts

Works, at a glance.

Brand: Works.
Legal entity: Works HQ Pty Ltd
ABN: 43 697 585 416
Company type: Australian AI implementation company
Launched: 30 April 2026
Cofounder and CEO: Zachary King
Based: Peregian Digital Hub, Queensland, Australia
Core offers: Audit, Embed, Build and Optimize
Audit pricing: $5,000 for up to 50 people. $10,000 above 50.
Implementation: Embed from $40,000. Build from $50,000.
Engagement model: One named senior lead, supported by specialists
Typical Embed: 90 days, usually 4 to 6 production workflows
Website: workshq.com.au
LinkedIn: Works HQ
YouTube: @WorksHQAI
Contact: zac@workshq.com.au

07 / Frequently asked questions

Questions about how we work.

Is Works a consultancy or an automation agency?

Works is an AI implementation company. We combine strategy, workflow design, technical implementation and team training because separating those jobs is usually why AI projects stall.

Who will we work with?

Every engagement has one named senior Works lead from start to finish. Zachary remains accountable for the overall strategy and quality, while specialists join for the parts of the implementation that require their expertise.

Does Works use fractional leaders and consultants?

Yes. Works is deliberately built around a small accountable core, AI and senior specialists. Clients get experienced people matched to the work without having to coordinate separate suppliers.

What happens when the engagement ends?

The client owns the company brain, workflows and infrastructure. The team has been trained alongside the build, so it can operate and extend the system without depending on Works for every change.

Where does Works operate?

Works is based at Peregian Digital Hub in Queensland and works with businesses across Australia.

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